From one girl boss to another meet Holly Scarsella, founder of fashion label PAMPELONE – the go-to brand for stunning resort and holiday wear that you’ll be seeing ALL over Instagram this Summer.
Launched in 2015, PAMPELONE has already gained cult status and is loved by some of the most stylish ladies in town including Olivia Palermo, Blake Lively, Pandora Sykes and Rosie Fortescue. I’ve loved Holly’s dreamy Riviera-inspired garms since I clapped eyes on them last year and can’t wait for the weather to warm up so I can crack out one of her gorgeous dresses.
What was your initial inspiration to start PAMPELONE?
There were two key inspirations. Firstly I spent a huge amount of time growing up in the South of France – I just love the effortless Riviera style and have always wanted to emulate it. Secondly, I was planning my honeymoon wardrobe and saw a very clear gap in the market for well-priced resortwear – hence PAMPELONE was born.
What are the core values of Pampelone?
We aim to provide a high-quality resortwear offering at a reasonable price…and all made ethically!
What is the biggest challenge you have faced since starting your business?
Running a business feels a little bit like being on a treadmill – it never stops. It’s always a challenge to try and keep the business ever moving forward while staying sane at the same time!
What has been the most rewarding thing about starting your own business?
I think being able to see tangibly what you have achieved every single day is hugely rewarding – and makes you want to work harder and harder.
From one girl boss to another, what advice would you give you other women wanting to start their own business?
Go into it with open eyes. It’s the best thing you can ever do – but also the most exhausting and life consuming. You must be ready and willing to put your heart and soul into it, or it’s just not got a huge chance of success.
What is your favourite part of working for yourself?
Being on my own terms! The direction of the business, the hours I work etc. It’s quite scary sometimes but amazing at the same time.
If you travel a lot with your job, how do you balance work/home life?
This is a really hard question as I still don’t think I have got this quite right. As I mentioned, businesses take over your life so sometimes it’s difficult to draw a line and make time for family. I’m definitely still learning how to do this in the best way.
What are your future goals for the company?
We’re launching a children’s collection in June and Sunglasses in July which is exciting. Moving forward we want to be your go-to brand when going on holiday!
What do you enjoy doing to relax after a stressful day?
Reading. I just love getting into a good novel – it’s my form of escapism.
Talk us through your day in food: do you have time for breakfast in the morning?
Always! It’s definitely my most important meal of the day – fuel for my crazy fast-paced days. I love starting with eggs, usually poached on toast with avocado. For lunch I’m a big fan of hearty salads with a good protein element like chicken or prawns. For dinner at the moment it tends to be a lot of Deliveroo sadly as I’m too busy to cook, but a real treat for me is being able to cook a home cooked meal. My favourite is a Provencale Roasted Chicken with Ratatouille – delicious!
What is your favourite meal?
My husband’s family are Italian and his mother genuinely cooks the best food. I love her homemade pasta sauces – and she makes a mean lasagne.
Where is your favourite place to eat out?
La Famiglia in Chelsea.
If we came over for dinner, what sort of food would you serve?
Hearty sharing food! Food for me is about flavour, comfort and socialising.
Are there any specific ingredients/foods you couldn’t live without?
Provencale herbs from the market in St Tropez – I buy bags of it and sprinkle on everything…