A Rhyme for London’s Restaurants

It was such a privilege to be part of the #rhymeforrestaurants campaign. A Rhyme for London’s Restaurants is a beautiful ode to the hospitality industry featuring plenty of my idols and some of the most iconic foodie faces.

Myself and over 60 chefs, restauranteurs, food writers, critics and famous foodies came together (virtually!) to share our love for London’s unique hospitality scene with a poetic ode to the industry.

Rhyme for London’s Restaurants is an appeal to support Hospitality Action’s COVID-19 emergency relief grant, which offers financial assistance to people from the hospitality sector who have lost their jobs.

A Rhyme for London’s Restaurants was written by Lucy Golding (Gerber Communications) and is a celebration of London’s brilliantly diverse dining scene. It also acts as a reminder of all that diners can look forward to when normal life resumes. This follows the detrimental setbacks faced by the industry in the wake of COVID-19, after hospitality venues nationwide were instructed to close their doors indefinitely in March.

Since restaurants were forced to close doors nine weeks ago, an estimated 2.4 million hospitality employees have been impacted – higher than any other sector in the UK. Overall, hospitality represents 10% of UK employment, 6% of businesses and 5% of GDP (UK Hospitality). This campaign brings together many of the people whose own livelihoods and businesses have been impacted by these closures and who passionately believe in the future of the industry and getting it back on its feet.

As well as being an enjoyable glimpse into the industry, A Rhyme for London’s Restaurants will raise funds for two vital causes that shine a light on the importance of food in communities. These are the Evening Standard’s Food for London Now campaign, which is raising funds to distribute food for vulnerable, elderly and poor Londoners (in partnership with the Felix Project), and Hospitality Action’s COVID-19 emergency relief grant.

You can watch the full video on Gerber’s Instagram page here or click here for the fundraising page and further information.


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