From one girl boss to another meet Frances Hudson, co-founder of Rewritten – the bridesmaid dress company that’s shaking up the wedding industry, one cool design at a time. I first met Frances at a supper club back in April and have been looking for an excuse to wear one of her dresses since. If you’ve ever been a bridesmaid, chances are your outfit options have been somewhat limited… until now. Rewritten create chic, stylish dresses and separates that you’ll want to wear over and over. Read on to find out more.
What was your initial inspiration to start Rewritten?
Both Katie and I got married in the last couple of years and, frustrated by the limited choice of bridesmaids dresses available in the UK; we decided to create our own. As a fashion graduate from Edinburgh College of Art, I (Frances) was excited at the prospect of designing again and Katie, having spent over ten years working in sales and branding relished the opportunity to work for herself. Following our initial idea (which we came up with on a night out) things took off and we were excited to launch Rewritten at the end of 2016 – it’s been a crazy whirlwind since then as we have opened our studio in North London and are working with a number of awesome retail partners. As anyone who has started a business will tell you, there are ups and downs, it is both ridiculously exciting and utterly terrifying in equal measure but that is what drives you.
Describe the Rewritten bride and her bridesmaids…
Rewritten is designed for all brides and bridesmaids out there who are looking for chic, cool dresses that you will want to wear again and again. We like to think our brides have style.
Your background is in jewellery and fashion, where do you find inspiration for new designs?
One inspiration for our recent collection came from a beautiful floaty silk caplet that my mother-in-law wore on her wedding day in the 70’s. There is something so bohemian and yet so contemporary about the silhouette and I think that is true of the entire Rewritten collection.
What is the biggest challenge you’ve faced since starting Rewritten?
There are challenges every day that come with running your own business – there are too many to name – but one of the most challenging aspects of the business has been supply chain – suppliers can be the most difficult people to deal with!
What has been the most rewarding thing about starting your own business?
The best bits are 100% when we see girls wearing our dresses – there is no better feeling.
From one girl boss to another, what advice would you give you other women wanting to start their own business?
Just go for it. You are capable of so much more than you think you are – its amazing how you learn and adapt to new challenges and situations when you have to.
What are your future goals for Rewritten?
We want to become a one-stop shop for everything bridesmaids, I can’t say too much more than that but watch this space…
What do you enjoy doing to relax after a stressful day?
Talk us through your day in food: do you have time for breakfast in the morning? What is your favourite meal?
I am a big foodie and can’t go without regular meals. I try to be healthy during the day as I find myself eating out a lot in the evening – breakfast might be some rye toast with scrambled eggs, a chicken salad or some sushi for lunch and then dinner usually involves a stir fry or meat and vegetables if I am eating in and if I am out then I am addicted to ramen, fried chicken and European food – I love trying new restaurants and London is the place to do it.
Where are your favourite places to eat out?
Favourites include Bone Daddies or Blanchette in Soho for something more casual. Trullo in Highbury as its where the Rewritten brand was born and their beef-shin ragu is to-die-for. And for a special occasion my favourite restaurant has to be Pollen Street Social.
If we came over to Rewritten HQ for lunch, what sort of food would you serve?
Pizza from the amazing pizza place, Loven Presents, that is above our office.
Are there any specific ingredients/foods you couldn’t live without?
Scallops, pasta, baked potatoes and broccoli.
Lastly, if you could be a bridesmaid for ANYONE, dead or alive, who would it be and why?
Debbie Harry – I LOVE her and imagine she would be awesome fun put us in something totally off the wall.