From one girl boss to another, meet Terri & Katie, founders of Worm London – a London-based book & flower delivery service with an exceptional eye for designing beautiful flowers for events too. The latter is how I first came across these brilliant ladies. Back in October 2016, Worm helped us create a magical wilderness, bringing the outside in, for our Habitat pop-up on the Kings Road. Since then, the Social Pantry team have been working with Worm to create beautiful blooms for a variety of different events. From office launches to corporate dinners, these ladies know their stuff.
What was your initial inspiration to start Worm London?
We were both feeling a bit lost in what we doing. We knew that there was something else. We were out for Sunday lunch with some friends and after a few drinks decided we would start a company that delivered books and flowers based on what we liked to receive most as gifts and what we gave most of our friends. Our buddies thought it was the wine talking but we signed up to a floristry course the next day.
What is the biggest challenge you have faced since starting Worm London?
Oh God. Lots. We are not really what you would call ‘business minded’, neither of us are very good at dealing with spreadsheets or taxes so that has been a HUGE learning curve. But sleep would be a big one, we get up for the flower market about 4.30 about 4 days a week and have to take down events past midnight so we spend a lot of time being really exhausted and not seeing much of our loved ones.
What has been the most rewarding thing about starting your own business?
There are so many rewards in having your own business. When we get nice feedback from a wedding couple or an email from someone saying that the flowers and book they received really cheered them up it changes our mood so much. Since starting WORM we are so careful to give positive feedback to companies when we have had a positive experience because we have realised how important it is for morale. It feels so great.
From one girl boss to another, what advice would you give you other women wanting to start their own business?
It’s so clichéd but it really is all about hard work. Saying yes to things that feel totally out of your depth. A support network is so important too. We feel so lucky that there are two of us because it makes us so much braver when coming up with ideas and being confident we can do it. Finding other people starting out is a great help too, there is such a great network of start ups in East London, we all chat about how hard it is but always come to the conclusion that we are so much happier that we were before we started our businesses. Give it time and be positive and kind.
What is your favourite part of Worm London?
We love working on conceptual projects, whether it’s our own or if someone approaches up to come up with some ideas. It’s the part we loved most when we were studying floristry too so we are really lucky that we are able to work on so many great projects.
What do you enjoy doing to relax after a stressful day?
After a stressful day we usually still have to go home and tackle emails that get neglected when we are out with flowers but we are also pretty good at letting our hair down. We can’t go to the cinema or watch TV series because we fall asleep so it usually involves cooking but most certainly eating (and drinking)
Talk us through your day in food: do you have time for breakfast in the morning? What is your favourite meal?
Dinner is our favourite, definitely. Being able to sit down and really enjoy the food. We have no routine as every day is so different and we skip lunch a lot because we are running all over London. Chocolate digestives featured a lot in our diet for a while but now we are getting better at stopping and eating something on the way to somewhere but it’s always so rushed. Katie has some mad mushroom bacteria cement for breakfast, she’s been drinking it for years but she still seems shocked at how awful it tastes every morning on the way to the market.
Where is your favourite place to eat out?
Our studio is in Stoke Newington and there are so many great places to eat nearby. We adore RAWDUCK, we love how they are so inspired by the seasons and everything is always so simple and delicious. We go to Salvation in noodles a lot because it always tastes so fresh and so so good. We do the floral design for a lot of supper clubs and sometimes get asked along which is a huge bonus. They are so great because it feels like the chef is on show and wants to showcase the best of what they do, it’s not like a normal service and there is a really interesting menu and atmosphere, it kind of feels like theatre.